Where Engineering Discipline Meets Human-Centered Leadership
Vancouver executive coaching, leadership training, and fractional engineering leadership for technical leaders and industrial companies.
Our Clients
The Will Ferry Group works with:
Technical executives
making high-stakes decisions under competing constraints.
New and emerging managers
who need practical leadership frameworks.
Teams scaling quickly
who want sharper communication, better alignment, and stronger execution.
Small and mid-sized high-tech and industrial companies
that need fractional engineering leadership, hands-on R&D support, or help building the systems that scale with them.
The teams and leaders we serve operate where decisions are complex, consequences are high-stakes, and clarity is essential.
Why We Do This Work
Dr. Will Ferry has spent decades leading engineering teams and major R&D programs across startups and global enterprises in Canada and internationally, spanning both industry and academia. He specializes in developing technical leaders, strengthening team alignment, and providing the fractional engineering leadership that growing companies need but can't always afford full-time.
Across every environment, he saw the same pattern: what works at one stage of a business often breaks at the next. Growth demands new systems, disciplined execution, and the communication, alignment, and leadership to sustain change.
That's what drives Will Ferry Group today. Based in North Vancouver, BC, we help leaders and organizations simplify complexity as they scale so teams stay aligned, move faster, and deliver reliably.
About Will
Will Ferry built his career in environments where mistakes were expensive, visible, and had real consequences. As a Ph.D. Mechanical Engineer and licensed Professional Engineer (P.Eng.) based in North Vancouver, he spent over two decades managing R&D programs across the aerospace, robotics, and electronics sectors, in organizations where constraints compete, risk is constant, and reliability is non-negotiable.
In leadership roles at Pratt & Whitney Canada, Genesis Robotics, and Molex, he drove execution across engineering, manufacturing, and test teams in high-stakes environments where ambiguity was the norm. He brought clarity and alignment, producing measurable outcomes: faster cycle times, smarter validation, and advanced automation.
Alongside technical leadership, he built deep expertise in adult learning and facilitation. His academic career spans mechanical engineering degrees across three Canadian universities, and includes time as an adjunct professor at McGill University where he designed and delivered a graduate-level course in Computer Integrated Manufacturing.
As a management consultant with Kwela Leadership, he delivered workshops across 16 leadership topics to groups of up to 50 people, equipping leaders and teams with practical tools to communicate clearly, align quickly, and execute under pressure.
Today, he integrates engineering rigor with human-centered coaching. He holds the CPCC credential through the Co-Active Training Institute and the ACC credential through the International Coaching Federation (ICF).
This combination of high-stakes technical leadership, adult learning, and executive coaching is what drove him to build Will Ferry Group. Scaling doesn't fail from lack of talent. It fails when systems, decisions, and communication can't keep pace with change.
Credentials
- 25+ years in Aerospace, Robotics and Manufacturing
- Former Engineering and Test Operations Manager
- Adjunct Professor, Mechanical Engineering
What Makes Us Different
We bring engineering discipline and human-centered decision-making to every engagement.
We treat leadership, communication, and team alignment as core systems, not soft skills.
We coach executives, train teams, and provide fractional engineering leadership with frameworks that hold up under real pressure.
We build practical solutions your team can adopt quickly and sustain over time, not theory-heavy programs they'll forget by next week.
What Clients Say
Will's mentorship transformed my engineering career and ultimately paved the way to landing me a dream role at Tesla.
Ali I.
Vancouver, BC, Canada
Will helped me engineer the clarity and confidence I needed to finally align my goals with a solid plan, and made the whole process feel energizing and fun.
Sherry B.
Los Angeles, California, USA
Working with Will has brought a scientific approach to coaching and habit formation. He prioritizes methods which have proven results and makes sure to work with accessible, achievable goals in order to promote success and help people change their lives for the better.
Mike D.
Toronto, Ontario, Canada
Will has helped me figure out a lot, like which engineering careers might suit me, how to build better study and health habits, and where to start with scholarships. Our conversations have made things feel less overwhelming and more exciting. I feel clearer about what I want to do and how to get there.
Lachlan J.
West Vancouver, BC, Canada
Will is approachable, experienced, and has a unique ability to see the big picture of career growth. His helpful coaching and belief in transferable skills helped me uncover new opportunities I hadn't seen before.
Oguzhan T.
Montreal, Quebec, Canada
Will helped me get crystal clear on my finances, where my money was going, where it should be going, and how to align it with my long-term vision. With his guidance, I was able to confidently position myself to build wealth in a way that feels both intelligent and fulfilling.
Neutron H.
Kelowna, BC, Canada
You're At The Right Place If...
You're a technical leader feeling stretched, overloaded, or burned out.
You need leadership or educational development tailored to your specific needs.
Your organization is growing faster than its systems.
You need senior engineering leadership on a fractional basis without the cost or commitment of a full-time hire.
Subscribe to Stress-Tested
A twice-monthly newsletter with leadership insights that hold up under pressure. Written for technical leaders, engineering managers, and founders of industrial and high-tech companies, by Dr. Will Ferry, PhD P.Eng.