Executive Coaching. Training. Fractional Engineering Leadership.
Who We Work With
We support technical organizations and leaders across:
- Manufacturing and industrial operations
- Aerospace, electronics, and robotics
- Architecture, engineering, and construction (AEC)
- Testing, validation, and quality
- Technology and IT-enabled systems
- Scaling small and mid-sized technical enterprises
How We Partner With You
We start with a discovery conversation to get clear on your context and desired outcomes. Together, we co-create a tailored solution grounded in our four cornerstones: Human-Centered Leadership, Practical by Design, Applied Expertise, and Engineered for Scale. We use proven frameworks your team can adopt quickly.
We align on deliverables, ownership, and a timeline you can trust, then drive delivery together, keeping momentum high, surprises low, and results measurable.
What We Offer
1:1 Executive Leadership Coaching
We work with technical executives, engineering managers, and high-potential leaders in Vancouver and beyond to build the influence, clarity, and resilience their roles demand.
Explore CoachingPurpose-Built Training and Group Programs
We design and deliver practical, hands-on sessions for technical teams that build real skills, strengthen collaboration, and translate directly into better execution.
Explore TrainingFractional Engineering Leadership
Built for small and mid-sized industrial and high-tech companies that need senior engineering leadership but aren't ready for a full-time hire.
Explore Consulting1:1 Executive Leadership Coaching
Ideal For
Technical executives and leaders who need to influence, align stakeholders, and find balance without burning out.
Common Outcomes
- Stronger executive presence and influence
- Clearer priorities, faster decisions, and greater confidence
- Better team performance through coaching conversations
- Job shadowing and 360 degree feedback translated into a practical development plan
- More balance and a sustainable pace without sacrificing performance
- Career clarity and transitions into new roles
How It Works
We start with a discovery conversation and build a designed alliance with key stakeholders to align expectations and define outcomes. From there, we build a coaching plan around your day-to-day reality with bi-weekly sessions, bite-sized actions between calls, and practical tools you can use immediately.
Client Wins
Executive Leader: From siloed conflict to predictable delivery.
A CTO's calendar was hijacked by urgent escalations because their direct reports were siloed and competitive, not aligned. We gathered 360 degree feedback from their team, clarified decision ownership, and introduced a simple weekly rhythm to surface issues early. Within eight weeks, friction dropped, escalations decreased, and team cohesion improved with measurable progress against the plan.
New Manager: Coaching a difficult employee and taking decisive action.
A newly promoted manager was struggling with a difficult employee and avoiding hard conversations. We clarified expectations, built a simple coaching plan, and practiced feedback and documentation tools they could use immediately. The employee was given a fair opportunity to improve, and when performance did not change, the manager followed a clear process to manage them out. Within six weeks, the manager felt in control again and team stress dropped.
Purpose-Built Training and Group Programs
Ideal For
Technical teams and leaders who need practical skills, stronger collaboration, and a shared way of working, so execution is consistent and teams are aligned. Every session ends with personal action plans and accountability partners so insights are translated into clear commitments people can apply immediately.
Common Outcomes
Our workshops are designed for real adoption, not theory. Teams leave with:
- Shared language and practical tools they can use immediately
- Better alignment with their peers and clearer ways of working
- Hands-on practice through facilitated activities using real-world scenarios
- Personal action plans that translate insight into behavior change
- Follow-through support (templates, job aids, playbooks)
Popular Workshop Topics
- Influence and Alignment for Technical Leaders
- Conflict Resolution
- Coaching Conversations for Performance
- Psychological Safety and Structured Feedback
- Hiring Consistency and Quality
- Leading Change Without Burnout
Client Wins
Conflict Resolution Training.
A technical team at a start-up software company had recurring friction and avoided direct feedback. This meant that issues escalated quickly and leaders were overloaded managing difficult behaviors. We ran an interactive workshop to practice real feedback conversations, agree on an escalation framework, and set clear expectations for handling repeat patterns. In the weeks that followed, issues were raised earlier, handled more consistently amongst each other, and team stress dropped.
Coaching Conversations for Hiring Managers.
A large health products manufacturing company was losing momentum in hiring due to inconsistent interviews and job applicant-facing missteps from hiring managers. We partnered with the talent acquisition team to implement a lightweight system: a coaching-based feedback framework, a consistent debrief method with documentation, and practical prompts that talent acquisition partners could use with hiring managers.
Fractional Engineering Leadership
Ideal For
Small and mid-sized industrial and high-tech companies in Vancouver and across Canada that need senior engineering leadership but aren't ready for a full-time hire. If you're scaling R&D, shipping products, onboarding suppliers, or building the operational systems your next growth stage demands, we step in to lead, build, and execute with the depth your team needs.
Typical Engagements
- Interim and fractional engineering leadership
- R&D and product development systems
- Engineering team structure, hiring, and onboarding
- Documentation systems: SOPs, standards, operating sheets, work instructions
- Supplier readiness: specs, onboarding, approval, and quality criteria
- Cross-functional alignment across engineering, operations, quality, and leadership
Client Wins
Scaling Production Through Supplier Manufacturing.
A small industrial products manufacturer was outgrowing in-house capacity. We partnered to transition them to a supplier-based manufacturing model by building the documentation and quality system required to scale with confidence. We developed standard operating procedures (SOPs), Manufacturing Operations Sheets (MOSs), supplier approval criteria, and clear quality specifications, so they could share requirements and specifications with manufacturers across North America and Europe while protecting intellectual property, quality, and consistency. This enabled them to source production closer to end customers, reducing shipping costs and lead times.
Building a Gated R&D Process for Scaling.
A growing industrial company had strong ideas and customer pull, but their research and development of new products lacked a clear intake and prioritization process. The customer complained of too many parallel projects, unclear priorities, and challenging handoffs to manufacturing. We implemented a lightweight stage-gate workflow with practical templates for charters, requirements, risk reviews, test plans, and decision checkpoints. This gave senior leadership a clear way to prioritize the highest-impact projects, reduce constant switching, and move the right initiatives forward with confidence. We also aligned documentation to support R&D grant applications.
Who We Serve
Technical executives making high-stakes decisions under competing constraints
New and emerging managers who need practical leadership frameworks
Teams who want sharper communication, better alignment, and stronger execution
Small and mid-sized high-tech and industrial companies adopting new technologies
Key Outcomes
Our solutions create meaningful, practical change. Whether through 1:1 executive coaching, purpose-built training and group programs, or fractional engineering leadership, our focus is always on outcomes that improve how leaders think, teams operate, and systems perform.
Clients work with Will Ferry Group to gain clarity in decision-making, strengthen leadership capability at every level, and design systems that simplify execution rather than complicate it. The result is sustainable progress that shows up in day-to-day operations, not just on paper.
- Clearer leadership decisions
- Stronger execution capability
- Reduced burnout and turnover
- Systems that scale with simplicity
- Teams aligned around priorities
What Our Clients Say
Will's mentorship transformed my engineering career and ultimately paved the way to landing me a dream role at Tesla.
Ali I.
Vancouver, BC, Canada
Will helped me engineer the clarity and confidence I needed to finally align my goals with a solid plan, and made the whole process feel energizing and fun.
Sherry B.
Los Angeles, California, USA
Working with Will has brought a scientific approach to coaching and habit formation. He prioritizes methods which have proven results and makes sure to work with accessible, achievable goals in order to promote success and help people change their lives for the better.
Mike D.
Toronto, Ontario, Canada
Will has helped me figure out a lot, like which engineering careers might suit me, how to build better study and health habits, and where to start with scholarships. Our conversations have made things feel less overwhelming and more exciting. I feel clearer about what I want to do and how to get there.
Lachlan J.
West Vancouver, BC, Canada
Will is approachable, experienced, and has a unique ability to see the big picture of career growth. His helpful coaching and belief in transferable skills helped me uncover new opportunities I hadn't seen before.
Oguzhan T.
Montreal, Quebec, Canada
Will helped me get crystal clear on my finances, where my money was going, where it should be going, and how to align it with my long-term vision. With his guidance, I was able to confidently position myself to build wealth in a way that feels both intelligent and fulfilling.
Neutron H.
Kelowna, BC, Canada
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A twice-monthly newsletter with leadership insights that hold up under pressure. Written for technical leaders, engineering managers, and founders of industrial and high-tech companies, by Dr. Will Ferry, PhD P.Eng.